Our Story
A Legacy of Excellence
Founded in 1978 by master appraiser Hassan Farahani, our gallery began with a simple yet profound mission: to share the extraordinary artistry of Persian rugs with the world.
What started as a modest collection in Beverly Hills has grown into one of the most respected sources for museum-quality Persian rugs, serving collectors, interior designers, and institutions across the globe.
Our Approach
Guided by Expertise, Driven by Passion
Authenticity
Every piece in our collection undergoes rigorous authentication by our team of experts, ensuring provenance and quality.
Curation
We select only exceptional pieces that exemplify the highest standards of Persian weaving traditions.
Preservation
We are committed to preserving these cultural treasures and educating future generations about this remarkable art form.
Expert Guidance at Every Step
Our team of specialists brings decades of combined experience in Persian textile arts. We work closely with collectors to understand their vision and find pieces that resonate.
Whether you are building your first collection or adding to an established one, we provide personalized guidance, detailed provenance research, and ongoing support.
Begin Your Journey
We invite you to explore our collection and discover the extraordinary world of Persian textile art.
Explore Collection